Murchison-Hume, as a brand, represents four core values: Practicality, Responsibility, Authenticity, and Style.
While working at the company, I spearheaded the re-conceptualization of how we showcase those values.
Updating existing label designs allowed us to create a design language that could crossover to new product development, all while maintaining the elevated heritage look the brand is known for.
Along with adopting a more nuanced and editorial photography style, the new art direction, packaging, and products helped push the brand to record sales in 2020.

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